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While we may not realize it, video marketing has been around since the 1960s, we just called it television commercials. Now, we have YouTube, Snapchat, Vimeo, Facebook, etc… Video marketing is an excellent way to get up close and personal with your audience while providing a shareable medium. You can give people explanations and instructions to educate on your product, conduct interviews to encourage discussions, or show a product review or demo.
We’ve outlined a few reasons you should start incorporating video marketing into your budget, if you haven’t already.
- Video marketing puts a face to your business and helps your customers relate and build trust. By providing interesting and useful information, you’ll encourage your customers to come to you rather than always trying to sell to them.
- Google owns YouTube, meaning videos imbedded in your website significantly increase your search engine rankings.
- Video explains everything. How often have you googled how to use a new product, or what steps to take to accomplish a task? If you have explainer videos on your site, you’ll draw your next potential customers directly to you.
- Stay competitive! If all of your competitors are using video and you aren’t, you’re likely to start losing business. Not only will your website rankings begin to drop, you’ll also appear stagnant and not up-to-date.
Of course, there are some best practices to follow. You’ll want to tailor the length of your video to your platform. Instagram is the shortest with just 30 seconds, while YouTube is longest at 2 minutes. That’s not to say these platforms will limit your time. These times are recommended based on click-through analytics. It doesn’t matter how long your video is if you’re losing your audience halfway through.
You’ll also want to include a call to action. This can be encouraging people to visit your website to learn more, leave a comment to continue the discussion, or check back at a later date for a continuation of information.
If you’re ready to incorporate video marketing into your brand, give our marketing team a call at 800-538-0669. Don’t get left behind!