Push versus pull marketing varies mainly based on how you are approaching your consumer. With push marketing, you are promoting your products by pushing those products onto your potential customer, such as a large display case at your grocery store. With pull marketing, the goal is to establish a loyal following and draw your customers to you. Lamborghini has mastered this technique, no longer needing to advertise as their brand speaks for itself.
Push marketing is especially beneficial for new brands who need to spread the word fast for additional promotion. Push marketing also includes referrals and word of mouth, encouraging your happy customers to talk about you, follow you on social media, etc. A risky type of push marketing would be intentionally creating a controversial or shocking ad just to create a little buzz.
Pull marketing, on the other hand, is meant to entice your customer base to come to you. This requires your advertising dollars to be spent on making your brand or products a household name. Website optimization, pay-per-click campaigns, radio, or television ads all fall into this category.
Ideally, you’ll want to balance both marketing strategies to get the biggest bang for your buck. Some consumers respond more to push marketing and impulse buys, whereas other consumers rely on trusted brands.
If you need help building your marketing strategy, call us today at 800-538-0669. We can help push, or pull, you in the right direction.