Marketing strategies are not “one size fits all” when it comes to implementing successful promotions and campaigns. Many times, businesses try to tailor their content around monthly holidays, but this strategy can backfire when the holiday does not necessarily pertain to the business. It’s tempting to try to tailor your business into a holiday centered marketing campaign but it can cause more confusion than profit. Here are five things to ask yourself before launching your next holiday centered strategy:
When promoting your campaigns make sure you’re consistent across the board. Social media, traditional marketing, and email marketing should all complement each other and not contradict. If you need help planning your yearly marketing strategies or executing your content marketing, reach out to our office today at 800-538-0669!