Modern businesses need to innovate or die. Get in front of your customers, no matter what else is in front of them. Having a mobile-optimized site is imperative to staying connected to your customer.

• 99% of users access content and information from their mobile device. Data collected from customers is more complete from mobile than from desktop.
• 63% of mobile users use their devices to go on the internet.
• 62% use mobile to check email.
• 15% of mobile users are making purchases.
• 51% of our media comes from mobile devices.

eMarketer projects that mobile will account for over half of all programmatic spending by the end of this year, surpassing desktop.