We all know that mobile is here to stay. While it is true that desktop computing is still relevant, mobile browsing overtook desktop browsing in 2014 with close to 2 billion users. (Source: ComScore)

Modern businesses need to innovate or die. Get in front of your customers, no matter what else is in front of them. Having a mobile-optimized site is imperative to staying connected to your customer.

• 99% of users access content and information from their mobile device. Data collected from customers is more complete from mobile than from desktop.
• 63% of mobile users use their devices to go on the internet.
• 62% use mobile to check email.
• 15% of mobile users are making purchases.
• 51% of our media comes from mobile devices.

eMarketer projects that mobile will account for over half of all programmatic spending by the end of this year, surpassing desktop.

Turning to mobile is essential. The future of computing is in the palm of your hand.
What’s your mobile strategy?